Experience
My diverse 15+ years of experience allows me to have a consistent approach to people and projects, spot problems, and adapt to provide versatile solutions.
No matter the title I've held or the one I'm applying for, I execute the functions of creating, managing, and improving holistic and sustainable user-centered products.
Formal UX/Product Design Positions
2023 - 2025
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Vericast sold the digital advertising business to RR Donnelley in July of 2024. In February of 2025, several cuts were made, including the entire UX department.
UX, Principal Interaction Designer
I led a team of interaction designers and was responsible for creating and articulating the vision and execution of unifying various enterprise B2B tools into a B2C demand-side platform. I cultivated a team culture that maximized the strengths of our team members.
Leading was a large part of this role, but I also contributed to building a new design system and prototyping phases of a transition from separate internal tools to a unified customer-facing platform.
2020 - 2023
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Valassis was rebranded to Vericast in 2020.
UX, Senior Interaction Designer
I joined the UX group, where I made significant contributions to comprehensive iterations that improved efficiency, satisfaction, and usability scores while lowering error rates. Throughout this process, I also gained knowledge and built relationships to support my advancement.
I was finally able to do UX work in a UX group. This was a supportive team that I helped make even better. I iterated on legacy systems and started to establish a culture that removed ego and strengthened bonds across the organization.
Product Manager Plus
2017 - 2020
Product Manager
The group I was in evolved into a product management team. I took on the additional responsibility of managing the B2C mobile app, KeyRIng, and the digital coupon landing page product. It provided me with experience working in an agile framework, writing user stories, and collaborating with the product team in a broader planning role.
While in this role, I continued functioning as the designer and developer for some of the products from my previous position.
This role taught me that communicating with engineers wasn't enough. You have to build relationships with cross-functional teams. When we trusted each other, we could have honest conversations about tradeoffs and priorities instead of just handing off tickets.
Front-end Heavy Responsibilities
2012 - 2017
Senior Interactive Designer & Developer
This was my introduction to being a front-end designer on a full product team. I gained exposure to business decisions and contributed by designing and developing products that resulted in over $1MM in incremental sales per year.
Having the additional developer support allowed me to focus on advancing interactive features. This led to the development of new products and a deeper understanding of how feasibility is factored into design decisions.
2010 - 2012
Crain Detroit Business, Web Developer
My first UX role was as a generalist, where I served as the designer, developer, architect, and CMS manager who modernized CrainsDetroit.com to showcase award-winning journalism. Managing all these responsibilities taught me to learn and evaluate efficiently.
I owned the entire process in this role. That full-stack designer approach taught me to see the big picture while zooming in on the details. It made me comfortable jumping between strategy and execution.
Early Career
2006 - 2010
Circulation Creative Manager
I was asked to move to be the central resource for circulation marking pieces for over 30 publications and their websites. This included designing print, web, and email marketing pieces, as well as maintaining the user flows for the subscription and renewal interfaces.
I specialized my focus to circulation marketing creative in this role while also expanding to managing a direct report and servicing all of the publications for the company. I learned a lot about establishing expectations and triaging urgent requests.
2001 - 2006
New Media Graphic Designer
When the centralized New Media team was formed, I was tapped to be its graphic designer, where I created the visual direction for several of the publications' websites. As part of weekly print deadlines, I designed clients' advertisements, laid out advertorial products, and built information graphics.
The dotcom boom had the same energy you see in startups today. Everyone was moving fast, building things that didn't exist, and figuring it out as we went. This got me comfortable with uncertainty and willing to wear multiple hats as a part of small teams.
1999 - 2001
Prepress Specialist
This entry-level position required me to develop skills and knowledge quickly. I was tasked with converting photography and art from slide, film, or paper to digital formats, color correcting and manipulating images, troubleshooting print advertisement files provided by clients, and preparing the pages for three magazines for weekly shipments.
Working in the publication industry with rigorous weekly deadlines taught me to quickly pick up new skills, spot inefficiencies, and improve them before they slowed me down. The fast-paced environment shaped how I work now. I'm good at juggling multiple tasks, staying flexible when priorities shift, and finding ways to work smarter.
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