Portfolio
These case studies pull from my time as Senior and Principal Interaction Designer, where the focus was on assessing a complex display-side platform to create a path to adding self-serve capabilities while also improving on the existing core business of managed service digital advertising.
When the Foundation is Broken: Rebuilding Targeting from the Ground Up
Investigating the shortcomings of systems that were straining the business and uncovering the extent of necessary changes
Breaking the Gridlock: How a Vision Prototype Aligned a Product Team
Retooling the design system from the ground up by customizing an open-source React component library
Planning Tool: The Missing Link Between Sales and Execution
A concept for a reimagined planning tool that serves as the starting point for a unified workflow on a reimagined platform
Reshaping Team and Culture: How I Amplified Collaboration
Leading a shift in our team's dynamics, which positively impacted our culture and performance
From Frustrated Users to Patent: Rebuilding Contextual Targeting with AI
Managing the frustrations of users enduring the lack of tooling to fast-track a feature to use natural language processing
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