Portfolio

These case studies pull from my time as Senior and Principal Interaction Designer, where the focus was on assessing a complex display-side platform to create a path to adding self-serve capabilities while also improving on the existing core business of managed service digital advertising.

Identifying the Need to Overhaul

Investigating the shortcomings of systems that were straining the business and uncovering the extent of necessary changes

Providing a Vision

Unifying enterprise tools into a self-serve
client-facing platform

Unifying enterprise tools into a self-serve client-facing platform

Crafting a New Design System

Retooling the design system from the ground up by customizing an open-source React component library

Planning the Missing Piece

A concept for a reimagined planning tool that serves as the starting point for a unified workflow on a reimagined platform

Shaping Team & Culture

Leading a shift in our team's dynamics, which positively impacted our culture and performance

Users Aid in AI Advancements

Managing the frustrations of users enduring the lack of tooling to fast-track a feature to use natural language processing